Gear 1 · The input
The Best-Client Protocol
I work with you to identify your best-fit patients, the situations that led them to seek care, and why they chose your practice. We use their own words to sharpen your positioning, offer and copy.
For Virtual Pelvic Floor PTs Who Already Run Ads And Invest In Coaching
The Only Done-For-You Acquisition System Powered by Premium Micro-Targeting
The Best-Client Protocol turns the buying language of your best-fit patients into clearer positioning and ad creative. I guide the strategy and copy, my team builds your funnel, and you record your content and run your ads with my guidance.
Are you a virtual pelvic floor PT currently treating paying clients?
Select an option below to see if your practice qualifies.
No, I do not treat paying clients yet.Why more leads can still mean more work
The Broad-Creative Trap: When Your Message Attracts The Wrong Patients
If you already run ads and have paying patients, a busier calendar is not always the answer. You need a message that helps the right people understand why your care is worth paying for.
Creative is part of the targeting
Meta uses ad content alongside audience and engagement signals to personalize delivery. A generic pain-point message can attract broad interest without explaining who your care is for or why someone would choose your practice.
Borrowed templates miss your best patients
When your ad could belong to any practice, your clinical expertise and the value of your program are easy to overlook. Your best patients have specific reasons for choosing you.
The extra work lands on your calendar
You can end up using consultations to explain your value and answer price objections. Start that conversation in your ads and funnel, before someone applies.
The two gears of the system
How The Best-Client Protocol Becomes Premium Micro-Targeting
The research shapes the message. The message then carries through your ad creative and custom funnel, so your practice tells one clear story.
Gear 2 · The output
Premium Micro-Targeting
We turn those patient insights into specific ad messages, scripts and creative concepts. You record the content and run the ads with my guidance. My team builds the custom funnel that continues that same message.
Done for you: the custom funnel build. Done together: positioning, strategy and copy. You stay in control of your content and campaigns.
The positioning work in practice
Dr. Jules: From A Plateau To $35,400 Contracted In Her Third Month
Jules is a virtual pelvic floor physical therapist. Her story shows the shift from broad messaging to a clearer picture of the patients she wanted to work with.
1 · The plateau
$12K to $13K a month for six months
She had already invested in coaching, built systems, and run Meta ads. Yet she stayed at the same revenue level while attracting leads who could not afford her care.
2 · The positioning work
A clearer avatar and message
We refined her avatar and positioning around the patients she wanted to serve. She continued creating her own content and running her campaigns with guidance.
3 · Her reported result
$35,400 contracted in July
In her third month working with me, Jules reported $35,400 contracted, not all collected. Her July total cash collected was $26,500, including $18,900 collected from ads, with $4,532 in ad spend.
These are Jules's individual reported results, not a revenue promise. Contracted revenue and cash collected are different measures. Her original June video and July messages are below; results vary.
Dr. Jules Case Study
Dr. Jules Reports $20,000 Contracted In Her June Video Update
Before working with me, Dr. Jules had already invested in coaching, built systems, and run ads. Yet she stayed at $12,000 to $13,000 a month for six months while attracting clients who could not afford her. In this June recording, she reports $20,000 contracted in her business.
“We've contracted $20K for the month, which is beyond my expectations.”
$12K–$13K a month
Where she had been for six months before working with me
$20K contracted in a month
Contracted revenue for the month, not cash collected. This was her June report; July is below.
Statements and depictions are the opinions, findings, or experiences of individuals who have generally purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. You should not, however, equate reported sales transactions with financially successful transactions. Further, many customers do not continue with the program, do not apply what they learn, or attempt to apply what they learn but nonetheless experience difficulty in making sales successful for them.
Dr. Jules July Update
Dr. Jules: $35,400 Contracted In Her Third Month Working Together
In her Telegram message to me on August 7 about July, her third month working with me, Jules reported $35,400 contracted (not all collected), $26,500 total cash collected, $18,900 collected from ads, and $4,532 in ad spend.
$35,400
Contracted revenue, July: her third month working together
$26,500
Total cash collected in July, of which $18,900 was cash collected from ads
$4,532
Ad spend in July, as she reported it
Swipe sideways to see the full message →
Statements and depictions are the opinions, findings, or experiences of individuals who have generally purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. You should not, however, equate reported sales transactions with financially successful transactions. Further, many customers do not continue with the program, do not apply what they learn, or attempt to apply what they learn but nonetheless experience difficulty in making sales successful for them.
How We Work
The Three Parts Of Working Together On Your Practice
1:1 Strategy And Copy Directly With Me
You work directly with me to dial in your positioning and write messaging tailored to your practice. Together, we refine your avatar and offer so your marketing speaks to patients who value your expertise and can afford your care.
Custom Funnel Built By Our Team
My team designs and builds your custom funnel from start to finish, using the positioning and copy we develop together.
You Control Your Ads And Content
You record your own video content using the scripts we write together, and you run your campaigns with my direct guidance.